餐厅网站最常见的失败长这样：一张很漂亮的首页，配一句「欢迎光临」，然后菜单是一张 PDF，手机点开要放大三次才看得到价钱。
Most restaurant websites fail the same way: a beautiful homepage, a “Welcome” line, and a menu that is a PDF you have to pinch-zoom three times to read the prices on a phone.
客人要的东西其实很少，而且顺序很固定。
Customers want very few things, and almost always in the same order.
一、菜单要是网页，不要是 PDF 或图片1. The menu must be a web page, not a PDF or an image
这一点最重要，因为它同时影响两件事。
This matters most, because it affects two things at once.
手机上，PDF 要另外开、要缩放、字很小。很多人开一半就退出去了。
On a phone a PDF opens separately, needs zooming, and the type is tiny. Plenty of people back out halfway.
对 Google 来说，图片里的字它读不到。有人搜「肉骨茶 峇株巴辖」或「halal cafe near me」，你的菜单里明明有，但因为那是一张图，Google 不知道。改成网页，每一道菜名都变成可以被搜到的字。
For Google, text inside an image does not exist. Someone searches “bak kut teh Batu Pahat” or “halal cafe near me” and your menu has exactly that — but it is a picture, so Google never sees it. As a web page, every dish name becomes searchable text.
二、价钱要写出来2. Show the prices
「请洽询」在餐饮业没有意义。客人在决定今晚去哪里吃，不会为了问一碗面多少钱去 WhatsApp 你。看不到价钱，他就去看下一家。
“Please enquire” makes no sense in food. Someone deciding where to eat tonight will not WhatsApp you to ask the price of a bowl of noodles. No price, next restaurant.
三、营业时间、地址、电话，第一屏就要看得到3. Hours, address and phone above the fold
要能点：电话点了就拨，地址点了就开 Google Maps 导航。不要让客人自己复制地址再贴到地图 App。
Make them tappable: phone dials, address opens Google Maps navigation. Do not make people copy an address and paste it into a map app.
公共假期营业时间不一样的话，写上去。农历新年前后每年都有一堆人在问。
If public holiday hours differ, say so. Every year the same questions pile up around Chinese New Year.
四、真实照片，不要图库4. Real photos, not stock
图库照片里那盘牛排，客人来了发现不是那样，那是负分。用手机拍你自己的菜就好——靠窗、白天、不要开闪光灯。
That stock-photo steak sets an expectation you will not meet, and customers notice. Shoot your own food on a phone: by a window, in daylight, no flash.
也拍店内。客人想知道有没有冷气、位子多不多、适不适合带小孩、停车方不方便。这些照片比文案有用。
Photograph the room too. People want to know about air-conditioning, seating, whether it suits kids, and parking. Those photos work harder than copy.
五、订位5. Reservations
在马来西亚和新加坡，WhatsApp 就是最好的订位系统。一个按钮，点下去自动带出「你好，我想订位 __ 位，__ 月 __ 日 __ 点」，客人只要填空。
In Malaysia and Singapore, WhatsApp is the best reservation system there is. One button that pre-fills “Hi, I’d like to book a table for __ on __ at __” so the customer only fills the blanks.
别装那些要注册帐号的订位系统。多一个步骤，就少一批客人。
Skip booking systems that require an account. Every extra step costs you customers.
六、Google Business Profile 比网站还先被看到6. Google Business Profile gets seen before your website
搜「餐厅 + 地区」的时候，先跳出来的是地图那一块，不是网页。这属於本地 SEO 的范围。所以 GBP 一定要弄：营业时间、菜单连结、照片、还有回覆评论。
Search “restaurant + area” and the map block appears before any website — that is local SEO territory. So set up your GBP properly: hours, menu link, photos, and replies to reviews.
网站上的地址、电话、店名，要跟 GBP 上的一字不差。写法不一致，Google 会怀疑是两家店。
Your name, address and phone on the website must match GBP character for character. Inconsistent formats make Google suspect two different businesses.
要不要做线上点餐Do you need online ordering?
看情况。外送已经在用 GrabFood、Foodpanda 的，网站放连结就好，不用自己做一套。
Depends. If delivery already runs through GrabFood or Foodpanda, just link to them — no need to build your own.
但堂食的 QR 扫码点餐是另一回事。客人扫桌上的 QR、自己点、订单直接进厨房显示屏，厨房出票。省掉一个楼面人力，也不会再听错单。这不是网站的功能，是 POS 系统的事——我们两边都做，可以一起规划。
Dine-in QR ordering is a different matter. Customers scan the code on the table, order themselves, and it lands straight on the kitchen display and prints a ticket. That saves a floor headcount and ends misheard orders. It is not a website feature — it belongs to the POS — but we build both and can plan them together.
不要做的事What to skip
- 开场动画。客人饿了，不想看动画
- 自动播放的背景音乐。有人在办公室偷看你的菜单
- 整页只有一张大图什么字都没有 —— Google 读不到，客人也不知道你卖什么
- 「关於我们」写五百字创办故事放在最上面。放下面，客人想看会自己滑
- Intro animations. Hungry people do not want a show
- Auto-playing background music. Someone is reading your menu at their desk
- A full-screen image with no text — Google reads nothing, and neither does the customer
- A five-hundred-word founder story at the top. Put it lower; anyone who cares will scroll
我们的网页设计配套 RM999 起，中英双语、手机优先，会先免费做一个样板给你看——用你自己的菜单和价格。服务全马来西亚与新加坡，WhatsApp 我们。
Our web design packages start at RM999 — bilingual, mobile-first, and we build a free demo using your real menu and prices first. Serving all of Malaysia and Singapore. WhatsApp us.
常见问题Common questions
餐厅网站最重要的是什么？What matters most on a restaurant website?
菜单要做成网页，不要 PDF 或图片。手机上开 PDF 要另外开、要缩放、字很小，很多人半路就退出去了；而图片里的字 Google 读不到 —— 做成网页之后，每一道菜名都变成可以被搜到的字。
The menu must be a web page, not a PDF or an image. On a phone a PDF opens separately, needs zooming and has tiny type, so plenty of people back out halfway. Text inside an image is also invisible to Google. As a web page, every dish name becomes searchable text.
菜单一定要写价钱吗？Do I have to show prices on the menu?
要。「请洽询」在餐饮业没有意义 —— 客人在决定今晚去哪里吃，不会为了问一碗面多少钱去 WhatsApp 你。看不到价钱，他就去看下一家。
Yes. "Please enquire" makes no sense in food. Someone deciding where to eat tonight will not message you to ask the price of a bowl of noodles — they simply look at the next restaurant.
餐厅要不要做线上点餐？Does a restaurant need online ordering?
外送已经在用 GrabFood、Foodpanda 的，网站放连结就好，不用自己做一套。堂食的 QR 扫码点餐是另一回事 —— 客人扫桌上的 QR 自己点，订单直接进厨房显示屏并出票，省掉一个楼面人力，也不会再听错单。那属于 POS 系统，不是网站功能。
If delivery already runs through GrabFood or Foodpanda, just link to them — there is no need to build your own. Dine-in QR ordering is a different matter: customers scan the code on the table, order themselves, and it lands straight on the kitchen display and prints a ticket. That saves a floor headcount and ends misheard orders. It belongs to the POS system, not the website.
Google Business Profile 对餐厅重要吗？Does Google Business Profile matter for a restaurant?
比网站还先被看到。搜「餐厅 + 地区」的时候，先跳出来的是地图那一块，不是网页。网站上的店名、地址、电话要跟 GBP 上的一字不差 —— 写法不一致，Google 会怀疑是两家店。
It gets seen before your website. Search "restaurant + area" and the map block appears above any web result. Your business name, address and phone on the website must match your Google Business Profile character for character — inconsistent formats make Google suspect two different businesses.
餐厅网站不该放什么？What should a restaurant website leave out?
开场动画、自动播放的背景音乐、整页只有一张大图没有文字，还有把五百字创办故事放在最上面。客人饿了，他要的是菜单、价钱、地址和营业时间。
Intro animations, auto-playing background music, a full-screen image with no text, and a five-hundred-word founder story at the top. Hungry people want the menu, the prices, the address and the opening hours.
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