Bliss Aura

Privacy Policy

Last updated: 16 July 2026

This Privacy Policy explains how Bliss Aura Trading ("Bliss Aura", "we", "us") collects, uses, and protects information when you interact with our WhatsApp messaging services, and when we provide managed WhatsApp AI customer-service assistants to our business clients.

1. Who we are

Bliss Aura Trading is a Malaysia-based technology and marketing agency. We build and operate an AI-powered WhatsApp customer-service assistant, both for our own businesses and on behalf of business clients as a technology provider.

2. Information we collect

When you send a message to a WhatsApp number operated by us or by a business we serve, we may collect and process:

Your WhatsApp phone number and WhatsApp profile name;
The content of the messages you send and receive in the conversation;
Information you voluntarily provide (for example your name, enquiry details, or a request such as a booking or a quote);
Basic technical/interaction data such as message timestamps and message type.

3. How we use your information

To reply to your enquiry and provide automated 24/7 customer support (business information, hours, pricing, product/service enquiries);
To generate helpful responses using artificial intelligence;
To route your request to a human staff member when needed;
To keep a short conversation history so the assistant can understand the context of your chat;
Where you have given consent, to send you relevant updates or promotions.

4. Service providers we use

To deliver the service, your information may be processed by the following providers, each under their own terms and privacy policies:

Meta Platforms / WhatsApp — for delivering and receiving WhatsApp messages;
Anthropic (Claude AI) — for generating assistant replies;
Cloudflare — for hosting the messaging infrastructure and temporary conversation storage.

We do not sell your personal information to any third party.

5. Data retention

Recent conversation history is stored temporarily (a rolling window of up to 7 days) to give the assistant context, after which it is automatically deleted. Enquiry and contact details you provide may be retained for as long as needed to serve you, or until you ask us to delete them.

6. Your rights and how to delete your data

You may request access to, correction of, or deletion of your personal information at any time. To do so, contact us using the details below, or simply reply "STOP" / "delete my data" in the WhatsApp chat. We will action verified requests within a reasonable period.

7. Services provided on behalf of business clients

When we operate a WhatsApp assistant on behalf of a business client, that client is the owner ("data controller") of its customers' data, and Bliss Aura acts as its technology provider ("data processor"). We only process such data to provide the messaging service to that client, following their instructions and this Policy.

8. Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to safeguard your data.

9. Children

Our services are intended for users aged 18 and above and are not directed at children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest version.

11. Contact us

Bliss Aura Trading
Email: [email protected]
WhatsApp: +60 10-918 9118
Website: blissaura.vip