
想象一个顾客不再打开 Google,而是直接问 ChatGPT:「帮我推荐一家马来西亚的网页设计公司」。AI 会给出几个名字——你的生意,在不在那个名单里?让你出现在 AI 的答案里,就是 GEO 要做的事
Picture a customer who no longer opens Google, but asks ChatGPT directly: “Recommend a good web design company in Malaysia.” The AI replies with a few names — is your business one of them? Making sure you appear in AI answers is exactly what GEO does
GEO 是什么?What is GEO?
GEO = Generative Engine Optimization(生成式引擎优化)。如果说 SEO 是为了在 Google、Bing 排名,那 GEO 就是为了让 ChatGPT、Gemini、Claude、Perplexity 等 AI 工具在回答时找到你、引用你、推荐你。两者怎么搭配,看SEO 还是 Google 广告那一篇
GEO = Generative Engine Optimization. If SEO is about ranking on Google and Bing, GEO is about getting AI tools like ChatGPT, Gemini, Claude and Perplexity to find, cite and recommend you in their answers. For how the two fit together, see SEO vs Google Ads
为什么现在要在意?Why it matters now
越来越多人——尤其年轻一代——已经习惯用 AI 来找服务、做决定,而不是翻 10 条 Google 结果。AI 给的往往是少数几个推荐。能进这个短名单的生意,几乎垄断了注意力;进不去的,等于不存在
More and more people — especially younger buyers — already use AI to find services and make decisions instead of scrolling 10 Google results. AI usually gives just a few recommendations. Businesses that make that short list capture nearly all the attention; those that don’t may as well be invisible
怎么做 GEO?How GEO is done
- 结构化数据——用 AI 能读懂的格式,清楚说明你是谁、卖什么、在哪Structured data — describing who you are, what you offer and where, in a format AI can read
- 清晰的事实内容——FAQ、明确的服务与价格,方便 AI 直接引用(这就是为什么我们每篇文章底下都有常见问题,还把配套价格直接写出来)Clear, factual content — FAQs, explicit services and prices that AI can quote directly
- 放行 AI 爬虫——确保 GPTBot、Google-Extended、ClaudeBot 等能抓取你的网站Allowing AI crawlers — making sure GPTBot, Google-Extended, ClaudeBot and others can access your site
- 外部提及——目录、社媒、评价等让 AI 交叉验证你真实存在External mentions — directories, social and reviews that let AI cross-check you’re real
市场上很少人做——这是你的机会Few do it — that’s your opportunity
GEO 还很新,大马与新加坡绝大多数中小企业都还没开始。现在做,等于在新赛道抢先卡位。Bliss Aura 的 SEO 配套(成长与主导)已经额外包含 GEO,价格不变——别人没有的,我们都帮你做好
GEO is still new, and most SMEs in Malaysia and Singapore haven’t started. Acting now means claiming your spot early on a new playing field. Bliss Aura’s SEO plans (Growth & Dominate) already include GEO at no extra cost — what others don’t offer, we build in for you
想让 AI 也开始推荐你的生意?WhatsApp 我们聊聊
Want AI to start recommending your business too? WhatsApp us for a chat
常见问题Common questions
GEO 是什么?What is GEO?
GEO 是 Generative Engine Optimization,中文叫生成式引擎优化。如果说 SEO 是为了在 Google、Bing 排名,GEO 就是为了让 ChatGPT、Gemini、Claude、Perplexity 等 AI 工具在回答问题时找到你、引用你、推荐你。
GEO stands for Generative Engine Optimization. Where SEO is about ranking on Google and Bing, GEO is about getting AI tools such as ChatGPT, Gemini, Claude and Perplexity to find, cite and recommend you when they answer a question.
GEO 和 SEO 有什么不同?How is GEO different from SEO?
SEO 争的是十条搜寻结果里的位置,使用者还会自己挑一个。AI 通常只给少数几个推荐 —— 进得了那个短名单的几乎垄断了注意力,进不去的等于不存在。
SEO competes for a position among ten results that the user still picks from. AI usually gives only a handful of recommendations — businesses on that short list capture nearly all the attention, and those that are not may as well be invisible.
GEO 具体要做什么?What does GEO actually involve?
四件事:一、用 AI 读得懂的结构化资料清楚说明你是谁、卖什么、在哪;二、写明确的事实内容,例如 FAQ 与写出来的服务价格,方便 AI 直接引用;三、确认 GPTBot、Google-Extended、ClaudeBot、PerplexityBot 这些 AI 爬虫没有被挡掉;四、累积外部提及 —— 目录、社群、评价,让 AI 交叉验证你是真实存在的生意。
Four things. First, publish structured data that tells AI who you are, what you sell and where. Second, write explicit factual content — FAQs and stated service prices — that AI can quote directly. Third, make sure AI crawlers such as GPTBot, Google-Extended, ClaudeBot and PerplexityBot are not blocked. Fourth, build external mentions in directories, social profiles and reviews so AI can cross-check that the business is real.
马来西亚有多少生意在做 GEO?How many businesses in Malaysia are doing GEO?
很少。GEO 还很新,马来西亚与新加坡绝大多数中小企业都还没开始,所以现在做等于在新赛道抢先卡位。Bliss Aura 的 SEO 配套已经额外包含 GEO,价格不变。
Very few. GEO is still new and most SMEs in Malaysia and Singapore have not started, so acting now means claiming a spot early on a new playing field. Bliss Aura includes GEO in its SEO plans at no extra cost.


