在马来西亚开网店有三条路，钱花在不同的地方。Shopee 这类平台开店免费，但衣服、电子、生活用品这几类，每张单大约被抽走 16% 到 23%。Shopify 每月 US$25 起，每张单另外抽 2%。自己的网店一次做好（我们收 RM3,999），之后每张单只付支付闸道的手续费，FPX 一笔大约 RM1 到 RM1.50。下面的数字都是 08/10/2026 从各家官方价目页读的。
There are three ways to sell online in Malaysia, and each one puts the cost somewhere different. A marketplace like Shopee is free to open, but for clothing, electronics and lifestyle goods it keeps roughly 16% to 23% of each order. Shopify starts at US$25 a month and takes 2% of each order on top. Your own store is built once (ours is RM3,999), and after that each order costs only the payment gateway fee, about RM1 to RM1.50 for an FPX payment. Every figure below was read from the providers’ own pricing pages on 8 October 2026.
第一条路：ShopeeRoute 1: a marketplace (Shopee)
Shopee 的一般卖家（不是 Shopee Mall），每张完成的订单要付三笔，每一笔都再加 8% 服务税：
An ordinary Shopee seller (not Shopee Mall) pays three fees on every completed order, each with 8% service tax added:
- 佣金，14/08/2026 起的费率：电子 11%–16%、服装 14%–17%、生活用品 13.5%–16.5%、食品与日用品 0%–17%，看分类。有参加 Shopee 回馈计划的卖家佣金低一些（7.5%–15%），但要另外付那个计划的服务费。
- 交易手续费 3.5%。
- 平台支援费每张单 RM0.50。
- Commission, at the rates in force since 14 August 2026: electronics 11%–16%, fashion 14%–17%, lifestyle 13.5%–16.5%, food and daily goods 0%–17%, depending on the category. Sellers in Shopee’s Cashback Programme pay a lower commission (7.5%–15%) but pay that programme’s own service fee as well.
- Transaction fee of 3.5%.
- Platform support fee of RM0.50 per order.
算一张 RM100 的衣服订单，佣金用最低的 14%：佣金 RM15.12、交易手续费 RM3.78、平台支援费 RM0.54，一共 RM19.44。新卖家头 120 天或做满 200 张单之前不收佣金。Lazada 有它自己的费率表，开店前到它的卖家中心查。
Take a RM100 clothing order at the lowest fashion rate of 14%: commission RM15.12, transaction fee RM3.78, platform support fee RM0.54. That is RM19.44. New sellers pay no commission for their first 120 days or until they pass 200 completed orders. Lazada has its own rate table; check its Seller Center before you open there.
这笔钱买到的是人潮。客人本来就在 Shopee 里面搜，你不用自己去找。
What that money buys is traffic. Shoppers are already on Shopee searching, so you do not have to go and find them.
第二条路：ShopifyRoute 2: Shopify
Shopify 的马来西亚价目以美元计：Basic 每月 US$25（年付的话每月 US$19）、Grow US$65（US$49）、Advanced US$399（US$299）。它的价目页另外列了一项「第三方支付」手续费：Basic 2%、Grow 1%、Advanced 0.6%，这是加在支付闸道自己的手续费上面的。
Shopify prices its Malaysian plans in US dollars: Basic US$25 a month (US$19 a month if billed yearly), Grow US$65 (US$49) and Advanced US$399 (US$299). The same page lists a fee for using a third-party payment provider: 2% on Basic, 1% on Grow, 0.6% on Advanced. That comes on top of whatever the payment gateway itself charges.
同一张 RM100 的订单，客人用 FPX 经 Billplz 付款：Shopify 抽 RM2.00，Billplz 收 RM1.25，另加它对 Shopify 订单多收的 0.3%（RM0.30），一共 RM3.55，月费另计。
The same RM100 order, paid by FPX through Billplz: Shopify takes RM2.00, Billplz charges RM1.25 plus the extra 0.3% it adds for Shopify orders (RM0.30). That is RM3.55, before the monthly subscription.
第三条路：自己的网店Route 3: your own store
自己的网店是一次性的建置费。我们查了七家有公开价目的马来西亚网页设计公司，网店配套从 RM2,610 到 RM9,800，之后每年的续费从 RM350 到 RM1,800。我们的网店配套是 RM3,999：完整网店、顾客免注册下单、支付闸道、订单管理与 Tracking 号码、马来西亚与新加坡的运费设置，5–10 天交货；首年年费免费，第二年起每年 RM600。
Your own store is a one-time build. Across seven Malaysian web design companies that publish their prices, e-commerce packages run from RM2,610 to RM9,800, with yearly renewals of RM350 to RM1,800 afterwards. Ours is RM3,999: a full store with guest checkout, a payment gateway, order management with tracking numbers and shipping set up for Malaysia and Singapore, delivered in 5–10 days. The first-year annual plan is included, then it is RM600 a year.
做好之后，每张单只付支付闸道的手续费。右边是 FPX（网上银行）每一笔的收费：
Once it is built, each order costs only the payment gateway fee. The right-hand column is the charge for one FPX (online banking) payment:
| Billplz Basic没有年费 · 信用卡 1.8%No yearly fee · cards 1.8% | RM1.25 |
| Billplz Standard年费 RM999 · 信用卡 1.5%RM999 a year · cards 1.5% | RM0.75 |
| senangPay Starter年费 RM199 · 信用卡 RM0.65 或 2.5%，取高的RM199 a year · cards RM0.65 or 2.5%, whichever is higher | RM1或 1.5%，取高的or 1.5% if higher |
| Stripe没有年费 · 本地信用卡 3% + RM1.00No yearly fee · local cards 3% + RM1.00 | 3% + RM1 |
这条路买不到的是人潮。网店做好了不会自己有人来，要靠广告、搜寻、你的 Facebook，或你本来就有的客人。
What this route does not buy is traffic. Nobody is browsing your store until you bring them there, through ads, search, your Facebook page or the customers you already have.
同一个月，三种算法The same month, three ways
假设一个月卖 RM10,000 的衣服：100 张单，每张 RM100，客人都用 FPX 付款。
Say you sell RM10,000 of clothing in a month: 100 orders of RM100 each, all paid by FPX.
| Shopee佣金 14%、没参加回馈计划：每张 RM19.4414% commission, not in the Cashback Programme: RM19.44 an order | RM1,944 |
| Shopify Basic + Billplz每张 RM3.55，加月费 US$25（当天汇率约 RM102）RM3.55 an order, plus the US$25 subscription (about RM102 at that day’s rate) | 约 about RM457 |
| 自己的网店 + Billplz BasicOwn store + Billplz Basic每张 RM1.25，加年费 RM600 摊成每月 RM50RM1.25 an order, plus the RM600 annual plan spread at RM50 a month | RM175 |
这个量下，Shopee 和自己的网店每个月差大约 RM1,770，RM3,999 的建置费不到三个月就打平 —— 前提是这些订单没有 Shopee 你也拿得到。一个月只卖 RM2,000 的话，每月只差 RM314，要一年多才打平。
At this volume the gap between Shopee and your own store is about RM1,770 a month, so a RM3,999 build pays for itself in under three months, provided those orders would have come to you without Shopee. At RM2,000 a month the gap is only RM314, and the same build takes a little over a year to pay back.
怎么选Which route fits
- 还不知道东西卖不卖得动：先上 Shopee。没有前期费用，新卖家头 120 天不收佣金，卖不动也没有损失。
- 已经有自己的客人（回头客、WhatsApp 名单、Facebook 粉丝）：做自己的网店。每张单省下一成多，客人的资料也是你的。
- 想要自己的网店、但完全不想碰技术：Shopify。代价是每个月的月费和每张单的 2%。
- 两边一起做的也很多：平台带新客人，自己的网店接回头客。
- You do not yet know whether the product sells: start on Shopee. There is nothing to pay upfront, new sellers pay no commission for 120 days, and you lose nothing if it does not move.
- You already have customers (repeat buyers, a WhatsApp list, Facebook followers): build your own store. You keep an extra tenth or more of every order, and the customer details are yours.
- You want your own store but no technical upkeep at all: Shopify. The price is the monthly fee and 2% of each order.
- Plenty of sellers do both: the marketplace brings new customers, and their own store takes the repeat orders.
做自己的网店，还要准备什么What your own store needs from you
支付闸道开户通常要公司注册文件。.com.my 的网域也一样，MYNIC 规定它是给商业机构用的，要附 SSM 的注册文件；.my 则个人也可以注册。产品资料怎么整理，看做网站之前要准备什么；产品多的话，上架可以加购，每件 RM20。配套内容在网页设计配套。
Payment gateways usually ask for your business registration documents before they open an account. A .com.my domain is the same: MYNIC reserves it for commercial organisations and asks for SSM registration papers, while .my is open to individuals too. For how to get your product details in order, read what to prepare before building a website. If you have many products, uploading them is an add-on at RM20 an item. What the package includes is on the web design packages page.
常见问题Common questions
在马来西亚开一个网店要多少钱？How much does it cost to start an online store in Malaysia?
看走哪一条路（08/10/2026 的官方价目）：在 Shopee 开店免费，但衣服、电子、生活用品这几类每张单大约被抽 16%–23%；Shopify 每月 US$25 起，每张单另抽 2%；自己的网店是一次性建置费，七家马来西亚公司的公开价目在 RM2,610 到 RM9,800 之间，之后每张单只付支付闸道的手续费。
It depends on the route (official price pages, 8 October 2026). Opening on Shopee is free, but for clothing, electronics and lifestyle goods roughly 16% to 23% of each order goes in fees. Shopify starts at US$25 a month plus 2% of each order. Your own store is a one-time build, RM2,610 to RM9,800 across seven Malaysian companies that publish prices, and after that each order costs only the payment gateway fee.
Shopee 现在向卖家收多少？What does Shopee charge sellers in Malaysia now?
一般卖家每张完成的订单付三笔：佣金（14/08/2026 起，没参加回馈计划的卖家是电子 11%–16%、服装 14%–17%、生活用品 13.5%–16.5%、食品与日用品 0%–17%）、交易手续费 3.5%、平台支援费每单 RM0.50，全部再加 8% 服务税。新卖家头 120 天或做满 200 张单之前不收佣金。
An ordinary marketplace seller pays three fees per completed order: commission (from 14 August 2026, for sellers outside the Cashback Programme: electronics 11%–16%, fashion 14%–17%, lifestyle 13.5%–16.5%, food and daily goods 0%–17%), a 3.5% transaction fee and a RM0.50 platform support fee, all with 8% service tax on top. New sellers pay no commission for their first 120 days or until 200 completed orders.
Shopify 在马来西亚要多少钱？How much is Shopify in Malaysia?
Shopify 的马来西亚价目以美元计：Basic 每月 US$25（年付每月 US$19）、Grow US$65（US$49）、Advanced US$399（US$299）。用第三方支付要另外付手续费：Basic 2%、Grow 1%、Advanced 0.6%，支付闸道自己的手续费另计。
Shopify prices its Malaysian plans in US dollars: Basic US$25 a month (US$19 if billed yearly), Grow US$65 (US$49) and Advanced US$399 (US$299). Using a third-party payment provider costs an extra 2% on Basic, 1% on Grow and 0.6% on Advanced, on top of the gateway's own fee.
自己的网店，每张单要付多少手续费？What does each order cost on my own store?
只有支付闸道的手续费。以 FPX 为例（08/10/2026）：Billplz Basic 每笔 RM1.25、没有年费；Billplz Standard 每笔 RM0.75、年费 RM999；senangPay Starter 每笔 RM1 或 1.5%（取高的）、年费 RM199。信用卡是 1.5% 到 3% 左右。
Only the payment gateway fee. For an FPX payment (8 October 2026): Billplz Basic charges RM1.25 with no yearly fee, Billplz Standard RM0.75 with a RM999 yearly fee, and senangPay Starter RM1 or 1.5%, whichever is higher, with a RM199 yearly fee. Card payments cost roughly 1.5% to 3%.
Bliss Aura 做一个网店多少钱？What does Bliss Aura charge for an online store?
网店配套 RM3,999，一次性收费：完整网店、顾客免注册下单、支付闸道、订单管理与 Tracking 号码、马来西亚与新加坡的运费设置，5–10 天交货。首年年费免费，第二年起每年 RM600。
The E-Commerce package is RM3,999, paid once: a full store with guest checkout, a payment gateway, order management with tracking numbers and shipping set up for Malaysia and Singapore, delivered in 5 to 10 days. The first-year annual plan is included, then it is RM600 a year.
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